Probios is 35 years old.
The important company has made of quality and innovation its flag, becoming a point of reference for those requiring a special diet. All this by using and enhancing the Italian product.
Elisa Favilli, Head of Marketing and Communications Probios, tells us this adventure
HOW WAS THE COMPANY BORN?
Probios was founded in 1978 by a group of passionate people who embarked into the adventure of spreading in Italy, and why not in the world, the philosophy of organic food as a fulcrum for the respect for themselves and the planet we live in. We remember with affection our founders, true pioneers: Ferruccio Ledwinka, a great expert on macrobiotics and natural therapies and Elvira Rigo de Righi, pharmacist and herbalist passionate about natural medicine, who gave life to a dream that has become reality.
In 1990 Rossella Bartolozzi and Fernando Favilli took over the company, being today the only owners of Probios who joyfully saw establish itself as one of the most beautiful Italian companies in the field of organic farming.
WHAT IS ITS STORY? HOW HAS IT EVOLVED TO BECOME THE IMPORTANT REALITY OF TODAY?
With the arrival of Fernando and Rossella, Probios has evolved into a company that has made of innovation its flag, but still keeping intact the spirit and ethics of its founders.
It was the first European company to create organic product lines dedicated to the "gluten-free", today it is the most important reality with the widest range of products dedicated to gluten-free, including many of them reimbursed by the national health system. From this insight, the field of food intolerance has become greater and our famous lines made from kamut, spelled, many products without milk or yeast were born.
Probios today is a reference for all those consumers who require particular nutritional diet.
Probios over the years has also distinguished itself on another front: by promoting a product grown and processed in Italy.
Thus was born the brand Natura Toscana, which includes many products of our homeland, Tuscany, and in addition to this, our purchasing department has undertaken the transformation of the raw materials from abroad ones in Italian ones, when these are used for the production of our products.
In our assortment, there are also many single ingredients of Italian origin: wheat or spelled pasta, the line of flours, grains, legumes.
WHAT IS THE PHILOSOPHY OF THE BRAND?
To promote the organic diet as a fulcrum for the respect for ourselves and the planet we live in, create products that have the lowest impact in pollution, then to choose ingredients sourced from local crops whenever possible.
To ensure that organic food is not a trend or a diet for a small audience, but that its spread is wide and appreciated by most of the people, given also the goodness of our supply.
WHAT ARE YOUR FUTURE PLANS?
Currently, given the wide range of products for gluten-free diet, we are developing this sector and the pharmacy channel; this prompted us to participate in the edition of Cosmofarma 2013, the most important Italian exhibition dedicated to the pharmaceutical industry.
With satisfaction we created lines for the celiac diet outside such as BIOGUSTAIO, a gluten-free line of ready long shelf life meals, the only biological one in Europe. This line also boasts the recognition of the "Sana Awards" won at the fair Sana 2012 as "innovative product".
In addition to this, about a year ago, we created a line of fresh products: this segment of the company had been abandoned 15 years ago, but since the interest in this sector and the demands of our loyal customers, we have decided to propose it again to the general public by offering a range of high quality and innovation.
WHAT ARE THE CHALLENGES FACING THE FUNCTIONAL DIET AND THE ORGANIC IN THE NEXT FEW YEARS?
Obviously it will be important to continue to encourage the consumption of organic food, which unfortunately is still only 3% of Italian Food. This, as far as we are concerned, we will certainly do, also trying to make nutrition education for consumers, with new channels for our industry, but beloved by the general public such as social networks (facebook, twitter and youtube) and the site on the Internet. For us, these channels are a direct line to retailers and consumers and we try to provide as much information as possible not only about our products, but also with focus on nutrition and well being in general.
Competition WIN PROBIOS - 35 years of success together
On the occasion of the 35th anniversary of the birth of Probios, the Company presents the brand new Tuscan competition "Win Probios - 35 years of success together."
This collection of points wants to be, not just a way to celebrate the anniversary, but above all celebrate the loyalty of its customers, who have allowed us to reach this important goal.
Joining the competition is easy: you can collect points by detaching the coupon "quality control" from the products and attaching it directly onto the card distributed at the participating stores.
The great prizes up for grabs are:
organic cotton products (towels, bathrobes), headphones in bamboo Ecostore, bread machine Ariete, stays for two people Wonderbox, and the fantastic final prize: a trip for two adults and two children in Jamaica at the fabulous Beaches Negril of Sandals.
The competition will run from May 1 to November 15, 2013; for info: www.vinciprobios.it
